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NARGIS

Inspiration
Nargis symbolizes the boundless beauty of Kashmir, inspired by a spring visit when the landscape blooms with flowers in organic bunches. This vision is translated into a charming collection of lightweight, breezy garments featuring traditional crewel embroidery from Kashmir. The range captures the free-flowing essence of Kashmiri spring, offering a stylish and comfortable summer statement.

Crewel embroidery, or Kashmiri Aari, is one of India’s oldest techniques. Using a pen-like needle to create fine, continuous chain stitches, it produces elaborate motifs that are integral to Kashmiri culture. The Nargis collection celebrates this exquisite craft and its meticulous, detail-oriented process.

Handcrafted by
Artisans of the NoorAari cluster in Noor Bagh, Kashmir established in partnership with the World Bank and JTFRP

What makes it special
Kashmiri Aari • Free Flowing • Floral Motifs

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What it takes to build a collection

Our collections are a collaborative expression of artisans, designers, the production team, the supply chain, and all our partners who bring this expression of love for you to wear.

Every collection celebrates a unique craft and style. Take a look at our other collections.