• Check out our new mulmul collection, Saheli •

INR Chevron
Shop Sustainability Craft Communities Our Story
Account
Every collection combines heritage Indian crafts with contemporary and international styles to make pieces that are evergreen, fresh, and full of soul.
New Collection :: August '24

SAHELI

Celebrating the vibrant spirit of the women of Pugal, Bikaner, the Saheli collection captures the lively and colorful garments and their skilled hand embroidery.

What makes it special:
Mulmul Cotton • Desert Embroidery • Vibrant Colours

SHOP NOW
New Collection :: August '24

SAHELI

Celebrating the vibrant spirit of the women of Pugal, Bikaner, the Saheli collection captures the lively and colorful garments and their skilled hand embroidery.

What makes it special:
Mulmul Cotton • Desert Embroidery • Vibrant Colours

SHOP NOW
Collection :: July '24

CHEENTH

Embrace the charm and sophistication of our Cheenth collection, where the legacy of chintz fabric meets the rich heritage of pucca embroidery.

What makes it special
Pakka Embroidery • Floral Patterns • Inspired by Chintz

SHOP NOW
Collection :: July '24

CHEENTH

Embrace the charm and sophistication of our Cheenth collection, where the legacy of chintz fabric meets the rich heritage of pucca embroidery.

What makes it special
Pakka Embroidery • Floral Patterns • Inspired by Chintz

SHOP NOW

Our artisans bring soul, beauty and purpose to the pieces

From designing the concept to bringing it to life through the products, our Artisans put their whole soul into our collections. They are the experts. Every piece has their been crafted with care.

Collection :: June '24

AVANI

Avani celebrates the fine craftsmanship and timeless beauty of Chikankari, with soft cottonm breathable fabrics perfect for the summer.

What makes it special
Chikankari • Lightweight • 100% Cotton

SHOP NOW
Collection :: June '24

AVANI

Avani celebrates the fine craftsmanship and timeless beauty of Chikankari, with soft cottonm breathable fabrics perfect for the summer.

What makes it special
Chikankari • Lightweight • 100% Cotton

SHOP NOW
Collection :: July '24

REKHA

Rekha showcases intricate black and white lines, delicate checks, and soft colorful borders, inspired by the craftsmanship of traditional weaving techniques.

What makes it special
Handwoven • Colourful Tassels • 100% Cotton

SHOP NOW
Collection :: July '24

REKHA

Rekha showcases intricate black and white lines, delicate checks, and soft colorful borders, inspired by the craftsmanship of traditional weaving techniques.

What makes it special
Handwoven • Colourful Tassels • 100% Cotton

SHOP NOW
Every collection represents a unique craft and tells the story of the history and culture of the craft community.
Explore more collections
AKRITI

Each piece is meticulously crafted to honor the rich heritage of the timeless desert craft of extra weft weaving. Aakriti revitalizes and celebrates this craft through effortless style and timeless hand-crafted garments.

SHOP Link chevron
DHAARI

Crafted from premium cotton, the Dhaari collection embodies both comfort and breathability, offering a superior experience. The luxurious cotton creates a distinctive look and also stands out with its refined craftsmanship, making it a standout choice for those who value both style and soul.

SHOP Link chevron
JASMINE

This collection embodies the spirit of spring. Through intricate patterns of Sindhi embroidery, soft hues, and flowing fabrics, we bring to life the gentle allure and ethereal beauty and purity of jasmine flowers.

SHOP Link chevron
MUSAFIR

Musafir artfully merges traditional handloom techniques with contemporary design. This collection embodies a perfect balance of heritage craftsmanship and modern flair offering a blend of elegance and ease.

SHOP Link chevron
NAMAN

Naman is an offering to our inspiration Una Hiremath, a pioneer in the craft industry. Featuring soof and mirror work, it attempts to draw visual inspiration from her view of this traditional craft.

SHOP Link chevron
KAANCH

"Kaanch" is a unique collection that beautifully blends the timeless art of bandhej with intricate mirror embroidery. This collection celebrates the generations of craftswomen who have woven a rich tapestry of traditional cultural legacy in Rajasthan.

SHOP Link chevron
AKRITI

Each piece is meticulously crafted to honor the rich heritage of the timeless desert craft of extra weft weaving. Aakriti revitalizes and celebrates this craft through effortless style and timeless hand-crafted garments.

SHOP Link chevron
DHAARI

Crafted from premium cotton, the Dhaari collection embodies both comfort and breathability, offering a superior experience. The luxurious cotton creates a distinctive look and also stands out with its refined craftsmanship, making it a standout choice for those who value both style and soul.

SHOP Link chevron
JASMINE

This collection embodies the spirit of spring. Through intricate patterns of Sindhi embroidery, soft hues, and flowing fabrics, we bring to life the gentle allure and ethereal beauty and purity of jasmine flowers.

SHOP Link chevron
MUSAFIR

Musafir artfully merges traditional handloom techniques with contemporary design. This collection embodies a perfect balance of heritage craftsmanship and modern flair offering a blend of elegance and ease.

SHOP Link chevron
NAMAN

Naman is an offering to our inspiration Una Hiremath, a pioneer in the craft industry. Featuring soof and mirror work, it attempts to draw visual inspiration from her view of this traditional craft.

SHOP Link chevron
KAANCH

"Kaanch" is a unique collection that beautifully blends the timeless art of bandhej with intricate mirror embroidery. This collection celebrates the generations of craftswomen who have woven a rich tapestry of traditional cultural legacy in Rajasthan.

SHOP Link chevron
Our goal is to preserve Indian crafts by making them sustainable for rural artisans

We act as a bridge between rural artisans and global consumers.

LEARN MORE ABOUT OUR CRAFTS
Our goal is to preserve Indian crafts by making them sustainable for rural artisans

We act as a bridge between rural artisans and global consumers.

LEARN MORE ABOUT OUR CRAFTS