Investing in our artisans to help them thrive
The importance of providing artisans with fair and additional compensation against market rates cannot be overstated. By going beyond prevailing market rates, we aim to uplift the economic well-being of artisans. This differential income generated directly enhances the economic value of their craftsmanship and ensures sustainable livelihoods.
Practices that make our products better
We follow international level quality checks, compliance and honest, ethical practices at every stage of production.
Loving and respecting our environment + planet
Our goal is to minimise our resources and overall carbon footprint at every stage of production. From raw material sourcing, to the fabric choices made to the energy consumed to produce our collections, every decision is made keeping the environmental impact in mind.